The Rise of the Rest 5.0 Road Trip with Steve Case made a stop at Ideum on October 6, 2016. Rise of the Rest is a nationwide effort to work closely with entrepreneurs in emerging startup ecosystems. This tour will visit five cities, including Albuquerque, in five days with the goal of selecting a startup in each city to be awarded a $100,000 investment from Steve Case. New Mexico Senator Udall joined the Rise of the Rest group this morning on the tour of Ideum.