Sonia Lorenz brings more than a decade of experience in visual communication, environmental graphics, and digital media design across cultural, nonprofit, and public-facing institutions. As Experience Design Manager at Ideum, she leads the development of cohesive visual systems that integrate storytelling, spatial clarity, and material expression. With a background in Digital Media, Graphic Design, and Printmaking, Sonia’s work bridges conceptual narrative development and production-ready graphic implementation. Over the past six years, she has built and expanded Ideum’s environmental graphics design and print capabilities, ensuring that visual communication systems are both compelling and technically precise. Outside of work, she enjoys cooking, art, and spending time with her family.