Who is Ideum

Our 40+ employees form an interdisciplinary team that includes designers, software developers, hardware engineers, A/V media specialists, educators, and scientists.
George Hardebeck
Chief of Creative Technology

As Chief of Creative Technologies at Ideum, George leads the creation of immersive, story-driven experiences that merge technology, design, and narrative. His work bridges engineering and narrative design—shaping how visitors connect with complex subjects through intuitive, emotionally engaging media.

George has led creative and technical execution on projects such as Curiosity Hall at the Da Vinci Science Center and the Game Day exhibit at the Jackie Robinson Museum, overseeing how creative vision, user experience, and technical innovation align to engage diverse audiences.

He holds both a BFA and MFA in Creative Technologies from Virginia Tech and previously worked at the Institute for Creativity, Arts, and Technology, developing interdisciplinary projects that made advanced research accessible at one of the world's largest XR research labs, the Cube. George uses his background in XR design and development to lead social experience design and the development of cutting-edge immersive environments at Ideum.