Who is Ideum

Our 40+ employees form an interdisciplinary team that includes designers, software developers, hardware engineers, A/V media specialists, educators, and scientists.
George Hardebeck
Director of Media Systems

George is the Director of Media Systems at Ideum specializing in projection mapping experiences and creative technologies. He received his BFA and MFA of Creative Technologies from Virginia Tech, where he learned to love the challenges in making advanced scientific research accessible through interactive media. George has worked on large and small format interactive projection projects with the Smithsonian Museum of American History, Natural History Museum of Utah, the Moss Arts Center, and was a featured artist at Moogfest in 2018.

George previously worked for the Institute for Creativity, Arts, and Technology (ICAT) at Virginia Tech. He designed immersive media projects from a VR mini-doc on the excavation of a Phytosaur skeleton to building computer vision applications for projection on mobile objects. He also built, maintained, and developed for ICAT's premier research facility, the Cube. With a technology stack including 124 speakers, 24 Qualysis cameras, 4 12k lumen 3D projectors with a 16' tall circular screen, and a full complement of virtual and augmented reality devices, it's as close as you can get to Star Trek's holodeck. George specializes in delivering exceptional AV experience beyond the imagination.

In his freetime George is an avid outdoor explorer and home chef. He looks forward to exploring the culinary traditions of the American Southwest as well as the vastly different landscape from his Appalachian upbringing.