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Penguin Chill and Deep Dive Into the Brain are APEX Award Finalists

Ideum Projects to be Honored at Digital Signage Expo (DSE) in Las Vegas
Authored by
Jim Spadaccini
Founder & Creative Director

The Penguin Chill exhibition, which Ideum developed with the ABQ BioPark and New Mexico BioPark Society, and Deep Dive Into the Brain, developed with the South Florida Science Center and Aquarium and Intervoke, will both receive awards at this year’s Digital Signage Expo (DSE) in Las Vegas, NV. Finalists were picked from a field of 115 entrants representing 19 countries. Ideum was one of only two firms that have more than one project being honored. We will learn whether these projects have won Gold, Silver, or Bronze at the Awards Ceremony on April 1.

Penguin Chill is one of the three finalists in the Entertainment & Recreation category, and Deep Dive Into the Brain is a finalist in the Educational Environments category.

Penguin Chill is an immersive exhibition that takes visitors on a scientific journey to Antarctica. Visitors assume the role of researchers to learn about penguins, their habitats, climate change, and key scientific concepts. Ideum designed and built interactive experiences for Penguin Chill and coordinated the overall design of the exhibition. Ideum completed the project in collaboration with the ABQ BioPark, New Mexico BioPark Society, HB Construction, S2 Associates, and VGHA Architects.

Deep Dive Into the Brain, developed for the South Florida Science Center and Aquarium, allows visitors to zoom into highly detailed images and animations of the human brain, from its outer lobes to the microscopic level of synapses and neurotransmitters. Ideum designed the user interface and developed a custom 4K projection system and control console with an ultra-high-resolution touch monitor and joystick that allows visitors to navigate. The amazing 3D artwork that appears in the exhibit was developed by Intervoke.

Last year, Ideum won Gold in the Experiential Design category for our Exploring Pueblo Pottery project, which we developed with artist Michelle Lowden.