Ideum is proud to support Bowing for Rhinos for the third consecutive year. Organized by the American Association of Zookeepers (AAZK), 100% of the proceeds go to in situ conservation efforts. Bowling for Rhinos events are held throughout the US and Canada. Over 85 AAZK chapters take part in the fundraiser raising over $600,000 annually for a total of almost 8 million dollars since 1990.

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The world’s population of the five remaining existing species of rhinos are on the decline. Experts say it is uncertain the 50 million years old species will survive the next 5 years. The white rhino’s future is slightly more optimistic. Once thought to be extinct, it now thrives in sanctuaries. Meanwhile, the black rhino’s situation is precarious and the animal has become a symbol of conservation in Africa.

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The Bowling for Rhinos fund supports wildlife conservation in Kenya, Indonesia, and Sumatra. Providing the endangered animals with life-saving sanctuaries where they can roam free of the presence of poachers and trophy hunters.

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Individuals and organizations interested in making a direct donation can do so online: https://aazk.org/bowling-for-rhinos/bfr-donation/