Garry Winogrand 8mm Films Showcased At SFMOMA

Visitors interact with 8mm films using custom multitouch controls.

Visitors interact with the 8mm films of Garry Winogrand

Client
SFMOMA

Location
San Francisco, CA

Project Date
2014

Technologies
3M Touch Screen, Interactive, Cinder C++, GestureWorks Core

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Visitors interact with the 8mm films of Garry Winogrand

Widely acknowledged as one of the most important photographers of the 20th century, Garry Winogrand (1928-1984) captured moments of everyday American life in the postwar era, producing an expansive picture of a nation rich with possibility yet threatening to spin out of control…Winogrand left behind thousands of rolls of exposed but undeveloped film and unedited contact sheets — some 250,000 frames in total. By presenting such archival discoveries, Garry Winogrand reframes a career that was, like the artist’s America, both epic and unresolved. This exhibition has been jointly organized by SFMOMA and the National Gallery of Art in Washington, and will travel to the Metropolitan Museum of Art in New York, Jeu de Paume in Paris, and Fundación MAPFRE in Madrid. (excerpt from SFMOMA’s description of the Garry Winogrand Exhibition)

The 8mm film footage by Garry Winogrand exhibit features two of Garry Winogrand’s 8mm films displayed side-by-side on a 21.5” 3M touchscreen. It allows museum visitors to play/pause and scrub through the films using multitouch gestures and a minimalistic user interface. The exhibit design showcases Winogrand’s work, each frame a photographic work of art. The films can be experienced at the visitor’s control providing the opportunity to create endless juxtapositions between them. The exhibit was designed and developed by Ideum in collaboration with SFMOMA.

For more information on the Garry Winogrand exhibit visit the SFMOMA website.