Nevada Clean Energy Coalition is opposed to the development of a coal-burning power plant near the scenic Black Rock desert. A comprehensive Website encourages visitors to sign an online petition, write to officials, and take other actions to support clean alternative energy development.

The site debunks the myth of "clean coal" and encourages the use renewable energy such as geothermal and wind power. Ideum worked closely with the coalition to help develop a direct and effective message. Ideum designed and developed the site including its electronic petition and email features.